Privacy Policy

1. Who We Are

The data controller is Coventry Wellness Ltd, registered in England and Wales (Company No. 12345678), with its registered office at 14 Warwick Row, Coventry, CV1 1EX, United Kingdom.

Email: info@antiexpel.world
Telephone: +44 24 7601 0000

We are the operator of the website at antiexpel.world and the seller of the Alpha Drive food supplement.

2. What Personal Data We Collect

We may collect the following categories of personal data:

• Identity data: your full name.
• Contact data: telephone number and, where provided, email address.
• Order data: product selected, price, pack size, and any UTM / advertising attribution parameters submitted with your order.
• Communications data: the content of messages you send us via the contact form or by email.
• Technical data: IP address, browser type and version, time zone, browser plug-in types, operating system and platform, and other technology on the devices you use to access this website.
• Usage data: information about how you use our website, including pages visited and time spent.
• Marketing and advertising data: your preferences in receiving marketing from us and your advertising consent status (stored only with your agreement under Consent Mode v2).

We do not collect any special category data (health, biometric, or genetic data) through our website or order forms. Our supplement is a general wellness product for adults; we do not request or store health records.

3. How We Collect Personal Data

• Order form: when you place an order on our website.
• Contact form: when you send us an enquiry.
• Direct communications: when you contact us by email or telephone.
• Automated technologies: cookies and similar technologies when you browse our website (see our Cookie Policy).
• Third parties: analytics and advertising platforms (Google Analytics, Google Ads) where you have consented to their use.

4. How We Use Your Personal Data

Purpose	Legal Basis (UK GDPR)
Processing and fulfilling your order, contacting you to confirm delivery details	Article 6(1)(b) - performance of a contract
Responding to your enquiries and customer service communications	Article 6(1)(b) - performance of a contract; Article 6(1)(f) - legitimate interests
Complying with our legal obligations (e.g. record-keeping, returns under Consumer Contracts Regulations 2013)	Article 6(1)(c) - legal obligation
Improving our website and understanding how visitors use it (analytics)	Article 6(1)(a) - consent (via Consent Mode v2)
Serving and measuring advertising campaigns	Article 6(1)(a) - consent (via Consent Mode v2)
Fraud prevention and security (e.g. honeypot form validation)	Article 6(1)(f) - legitimate interests

5. Cookies and Consent Mode v2

We implement Google Consent Mode v2 on this website. All advertising and analytics cookies are denied by default until you provide explicit consent via our cookie banner. Your choice is stored in your browser's local storage and respected on all subsequent visits.

For full details of the cookies we use, including their names, purposes, and durations, please read our Cookie Policy.

6. Sharing Your Personal Data

We do not sell your personal data. We may share it with:

• Delivery and logistics partners - to fulfil your order (name, address, contact number only).
• Google LLC - for analytics and advertising measurement, subject to your consent. Google LLC is certified under the EU-US Data Privacy Framework; data transfers to the US are governed by Standard Contractual Clauses. See Google's Privacy Policy.
• IT and hosting providers - who support the operation of our website, bound by data processing agreements.
• Legal or regulatory authorities - where required by law or to protect our legal rights.

7. International Transfers

Where we transfer personal data outside the UK, we ensure that appropriate safeguards are in place as required by UK GDPR, including Standard Contractual Clauses (SCCs) approved by the UK ICO, adequacy decisions, or other recognised transfer mechanisms.

8. Data Retention

• Order records: retained for 7 years for accounting and legal compliance purposes.
• Customer service communications: retained for 3 years after the last interaction.
• Consent records: retained for 3 years from the date of consent.
• Analytics data: retained according to your Google Analytics account settings (typically 26 months).
• Cookie consent choices: stored in local storage until cleared by you.

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access - to receive a copy of the personal data we hold about you.
• Right to rectification - to have inaccurate or incomplete data corrected.
• Right to erasure - to request deletion of your data in certain circumstances.
• Right to restriction of processing - to ask us to pause processing in certain circumstances.
• Right to data portability - to receive your data in a structured, machine-readable format where processing is based on consent or contract.
• Right to object - to processing based on legitimate interests or for direct marketing purposes.
• Rights related to automated decision-making - we do not carry out solely automated decision-making that produces legal or similarly significant effects.
• Right to withdraw consent - at any time, without affecting the lawfulness of processing before withdrawal. To withdraw cookie consent, use our cookie banner or clear your browser's local storage.

To exercise any of these rights, contact us at info@antiexpel.world or in writing to 14 Warwick Row, Coventry, CV1 1EX. We will respond within one calendar month.

10. Right to Complain to the ICO

If you believe we have not handled your personal data lawfully, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the supervisory authority for data protection in the United Kingdom:

• Website: ico.org.uk
• Telephone: 0303 123 1113
• Post: ICO, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would, however, appreciate the opportunity to address your concerns before you contact the ICO, so please contact us first.

11. Security

We implement appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction. These include HTTPS encryption, access controls, and regular security reviews.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects when it was last revised. Continued use of our website after any update constitutes acceptance of the revised policy.

14. Contact

For any data protection queries, contact us at:
Coventry Wellness Ltd
14 Warwick Row, Coventry, CV1 1EX
Email: info@antiexpel.world
Tel: +44 24 7601 0000